About Juerg Moser


Growing up in Switzerland, Juerg spent almost every spare minute on his bike, even on his commute he was using the bicycle. To live his bicycle passion, in 2011 Juerg moved with his family to Vancouver BC in Canada to build up the Canadian distribution of the renowned Swiss e-bike brand Stromer. Within just two years, Juerg achieved with his marketing skills that the Stromer brand was perceived in Canada and customers started asking for Stromer as an embodiment of an e-bike. Even accross the border in the United States Stromer got more and more attention.

To make his digital marketing skills available for the entire bicycle industry Juerg founded swissborn.com, with a strong commitment to help grow bicycle popularity around the globe.